The internet is where the customers are. Building an online presence for your business is just the beginning. You’ll need to actively leverage the power of the internet as a marketing channel in order to attract new customers to your business. The most cost-effective way to do this is to use internet marketing strategies. If done right, internet marketing should enable you to not only advertise but also increase brand awareness, improve user engagement; and as an end result, acquire new customers without breaking the bank.