Washington D.C. Internet Marketing

Search Engine Optimization (SEO) Strategies

SEO is at the forefront of internet marketing. Customer acquisition begins with discovery and SEO will help increase your business’ search engine discoverability. The main goal is to organically place your business at the top results of the search engine results pages (SERPs) and not just any results – these should be results of queries containing keywords with buying intent, are locally targeted, and are relevant to your product or service.

In SERPs, the winner takes it all. The top five results receive the majority of clicks (more than 67% of the clicks for all organic results). Without a solid SEO strategy, your business will find it hard to rank high enough for your potential customers to find your website.

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Pay-Per-Click (PPC) Advertising Management

PPC advertising is one of the most cost-effective ways to drive traffic, increase conversions, and overall revenue. It is fast, efficient, and highly targeted.

Local businesses can greatly benefit from PPC advertising’s targeting options wherein you can target very specific audiences based on demographics and buying intent. PPC is also excellent for retargeting those who either previously clicked on your ads or purchased your products.

With this advertising model, you generally spend less on each conversion in comparison to other advertising models. You pay for each click, not impressions and you can control how much you want to bid for each keyword.

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Email Marketing

Do you think that newsletters are still relevant? Whether your answer is yes or no, email marketing strategies can show you how to use newsletters and business emails to increase brand awareness, engage and re-engage customers, retain customers, encourage repeat-buyers, and increase revenue.

Email is an effective vehicle for marketing because it is ubiquitous and it’s the number one reason why adults use the internet. Users already expect to receive promotional materials via email. There are different ways to use emails as a part of an existing marketing strategy like content marketing, lead generation, and event promotion to drive physical traffic into your business.

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Social Media Marketing

People now use social media in different ways. They can now purchase and review products and services, ask for product and service recommendations, and communicate directly to business establishments.  Maintaining social media pages on the most popular social media networks like Instagram, Facebook, Twitter, and LinkedIn can become a full-time job of its own.

An effective social media marketing strategy focuses on building relationships, increasing brand awareness, engaging potential and current customers, and solidifying brand identity.

A business can achieve these goals through organic means by having a posting strategy (defining the tone of posts and post scheduling) and posting high quality and engaging content that appeals to the target audience.

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Website Design

One of the single most important factors in ecommerce is capturing people’s imagination. You want to draw them into your site to explore your products or services while giving them an unforgettable User Experience (UX/UI). Creating a page that stands out from your competitors using visual impact and influential content is a key component of strong design. It also allows you to express your brand “personality” and project the kind of company you want to present to the marketplace and the world.

At Lounge Lizard, our team of unparalleled designers deliver exceptional website design where a focus on clarity and functionality rise to the top guiding your users toward the desired outcome. We bring comprehensive expertise in the UX/UI field, coupled with innovative and unique design ideas to help clarify and bring to life your organization’s digital strategy.

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Website Development

How do you take your well-thought out concept of the perfect business model and create a hands-on, functional website? By engaging a website development team that is experienced in turning creative insight into something concrete—keystrokes, lead generation, and sales.

At Lounge Lizard, our development team has vast collaborative experience in today’s cutting-edge technologies. Whether using a content management system (CMS) platform, such as WordPress, Magento, or Shopify, or designing a custom web application with Python Django, Ruby, or C++, our developers are seasoned pros with best-in-class buildout skills.

With the rate of change in today’s programming and technology field, you want a high-octane, dynamic team that’s ahead of the curve. Our developers exceed that expectation with their singular dedication to the field and work tirelessly with our designers to take your vision and create a customer-focused portal that exceeds expectations and delivers outstanding business results.

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Website Maintenance

You have important business to attend to and strategic goals to meet—let someone else worry about your website maintenance needs by subscribing to one of our plans covering everything from updates and backups to security and speed optimization. Rest assured that we have top level technicians monitoring and maintaining your site to ensure it’s running at peak performance.
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