Search Engine Optimization (SEO) Strategies
SEO is at the forefront of internet marketing. Customer acquisition begins with discovery and SEO will help increase your business’ search engine discoverability. The main goal is to organically place your business at the top results of the search engine results pages (SERPs) and not just any results – these should be results of queries containing keywords with buying intent, are locally targeted, and are relevant to your product or service.
In SERPs, the winner takes it all. The top five results receive the majority of clicks (more than 67% of the clicks for all organic results). Without a solid SEO strategy, your business will find it hard to rank high enough for your potential customers to find your website.