Voss Events

B2C / Entertainment, Events / Digital Marketing

Voss Events is the talent management company for the “Queens” of RuPaul’s Drag Race (VH1 TV Show). They are a multidisciplinary creative agency that specializes in event design and production. Voss does it all: promotion, tour management, talent management, influencer relations, and content creation.

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Approach

Strategy

Lounge Lizard is the Marketing Agency of Record for Voss Events. Many of the event campaigns which Lounge Lizard helps launch and promote involve working with some of the top companies in the business – such as Live Nation, Ticketmaster, and Tinder. We strategically promote each event using a combination of traditional and digital media. Our tried & true methods maximize ROI… and most importantly, sell tons of tickets! Some of our tricks include: Engagement tracking, influencer outreach, lead capture/email campaigns, geofencing, display ads, and remarketing.

Results

CONVERSION 1

Display ads $1.72 Ticket Sale

CONVERSION 2

Search $3.48 Ticket Sale

TICKETMASTER

90% Shows Sold Out

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Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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