The SG Companies

B2B / Fashion & Beauty, Retail / Web Design & Development

The SG Companies

The SG Companies is a values-based global company that specializes in the design, production and distribution of footwear, sleepwear and kids’ apparel. Since its inception in NYC 125 years ago with only three employees, The SG companies has grown to over 200 employees worldwide and sold over 1.2 billion units. It proudly maintains long-term partnerships with dozens of entertainment and fashion brands, and works with top national accounts, E-commerce accounts and department stores.





The SG Companies constantly invests in cutting-edge technology to ensure that they are best positioned to service the rapidly changing needs of their licensees and retail partners. With amazing products to showcase and so many top retailer partners to boast, their outdated website missed the mark in representing the forward-thinking company that they truly are. The need for a fresher, cleaner, more modern site to get that message across to their future partners was clear.


Lounge Lizard brandtenders shared The SG Companies’ vision. They collaborated with SG Companies’ internal marketing team prior to their photoshoot and before beginning the web design process to determine a brand strategy and corporate focus to achieve visual cohesion. They did this by not only identifying their brand system but also by art directing their image-based products for digital and social use.
The SG Companies’ website was created to refine and define their online presence to showcase not only their legacy, experience, professionalism, and strategic top-of-industry leadership, but to also highlight their abundant portfolio and long-term partnerships. Special attention was given to Informational Architecture, and navigation systems were created for optimal user experience, content engagement and strong search engine optimization.
The SG Companies website was developed in WordPress from a “Custom layout and design” specially designed for their needs.


Recently presented at their company-wide town hall, The SG Companies’ new website has been overwhelmingly welcomed.



 23.10 % Increase in users

Increase in users

 100 % Increase in market traffic

Increase in market traffic

 12.21 % Increase in traffic

Increase in traffic


Lounge Lizard brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand story telling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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