The SG Companies

The SG Companies constantly invests in cutting-edge technology to ensure that they are best positioned to service the rapidly changing needs of their licensees and retail partners. With amazing products to showcase and so many top retailer partners to boast, their outdated website missed the mark in representing the forward-thinking company that they truly are. The need for a fresher, cleaner, more modern site to get that message across to their future partners was clear.

Lounge Lizard brandtenders shared The SG Companies’ vision. They collaborated with SG Companies’ internal marketing team prior to their photoshoot and before beginning the web design process to determine a brand strategy and corporate focus to achieve visual cohesion. They did this by not only identifying their brand system but also by art directing their image-based products for digital and social use.
The SG Companies’ website was created to refine and define their online presence to showcase not only their legacy, experience, professionalism, and strategic top-of-industry leadership, but to also highlight their abundant portfolio and long-term partnerships. Special attention was given to Informational Architecture, and navigation systems were created for optimal user experience, content engagement and strong search engine optimization.
The SG Companies website was developed in WordPress from a “Custom layout and design” specially designed for their needs.

Recently presented at their company-wide town hall, The SG Companies’ new website has been overwhelmingly welcomed.