An outdoor sauna is shown next to a pool in the backyard of a modern home.

Sun Home Saunas

B2C / B2C, eCommerce, health and wellness / Branding, E-Commerce, Web Design & Development

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The new logo for Sun Home Saunas includes an orange drop of sweat.

Sun Home Saunas is a home wellness e-commerce company based in San Diego, Calif., that sells saunas, infrared blankets, ice barrels, sauna accessories, and red light therapy devices. Through state-of-the-art technology, the company captures the healing benefits of nature in various safe, effective, and research-backed in-home wellness tools to improve physical health, mental health, and athletic performance.

Transformation

Before
The old Sun Home Saunas website is shown on a desktop computer.
After
The new Sun Home Saunas website is shown on a desktop computer.
Technology used: Shopify

Objective

Sun Home Saunas wanted to refresh its Shopify website to update its brand identity and increase sales. The Brandtenders at Lounge Lizard were entrusted to modernize the brand with a new logo and a website redesign to capture a much broader audience.

Approach

A Shopify website redesign for sauna sales to heat up?

That’s no sweat for the Brandtenders at Lounge Lizard Worldwide.

First things first: The logo for Sun Home Saunas.

Brandtenders were inspired by the natural and innovative wellness tools that Sun Home makes available for home use. It’s the look and feel of après-ski at a lodge in the middle of a beautiful mountain range – except it’s an achievable feeling in a home anywhere in the U.S. 

The outdated logo of a home with a rising sun was replaced with a chic orange sweat drop, evoking a modern puffer jacket that you ditch after skiing your favorite black diamond and enter the coziest and healthiest spot: a Clearlight® Sanctuary Sauna sold by Sun Home Saunas.

The convenience of an in-home sauna – or infrared blanket – isn’t just about skipping a spa weekend. It’s a critical component to optimizing health and wellness all year. Many learned during the COVID-19 pandemic that our homes are our sanctuaries. 

Our web designers used updated imagery to evoke a feeling of rejuvenation and detoxification when creating a wellness space at home. 

In addition to lifestyle and product images, our Brandtenders made sure to include areas on the website for education. Various resources help website visitors learn more about the products’ benefits, craftsmanship, and technology.

With the redesign, more website visitors than before will be educated enough within 7 seconds to stay on the website to learn more.

That’s part of our 7-Second Rule. 

Within 7 seconds of visiting the website, a user will know who Sun Home Saunas is and what they sell, understand they’ve reached the right place, be engaged enough to explore more on the website, and easily make a purchase or contact the company.

A life-enhancing sauna or red light therapy treatment in someone’s home is an investment, and the website redesign helps guide consumers on their journey to ensure they can be confident with their purchase.

Impact

Saunas provide sun chasers with a healthy way to get a natural glow from the inside. Our website designers, however, were crafting designs to chase sales and elevate an existing brand identity. In addition to creating a refreshed look and a more user-friendly experience on desktop and mobile, Brandtenders make sure the new website passes Google’s Core Web Vitals and performs well.

In less than three months since the website launch, Sun Homes Saunas saw an increase in revenue of 24% and a boost in website traffic, sessions, and conversions. We expect even more hot results as SEO efforts increase over time.

Results
42.7%
Increase in users since July ’22 website launch
24%
Increase in revenue since July ’22 website launch
25%
Increase in conversion rate

Gallery

A person scrolls through the new homepage for Sun Home Saunas on a desktop computer in a modern living room.
The new website for Sun Home Saunas is shown on a laptop, desktop, phone, and tablet.
The new logo for Sun Home Saunas is imposed on a dark photo of a sauna.
A person shops for infrared therapy tools on the new website for Sun Home Saunas.
A woman adds a purple and red infrared blanket to her online cart while shopping on the new Sun Home Saunas website from her phone.
A man browses traditional saunas from his tablet on the new Sun Home Saunas website.
A person on a tablet reads the new About Us webpage for Sun Home Saunas.
1 / 7
A person scrolls through the new homepage for Sun Home Saunas on a desktop computer in a modern living room.
2 / 7
The new website for Sun Home Saunas is shown on a laptop, desktop, phone, and tablet.
3 / 7
The new logo for Sun Home Saunas is imposed on a dark photo of a sauna.
4 / 7
A person shops for infrared therapy tools on the new website for Sun Home Saunas.
5 / 7
A woman adds a purple and red infrared blanket to her online cart while shopping on the new Sun Home Saunas website from her phone.
6 / 7
A man browses traditional saunas from his tablet on the new Sun Home Saunas website.
7 / 7
A person on a tablet reads the new About Us webpage for Sun Home Saunas.

TAP INTO LOUNGE LIZARD

Lounge Lizard Brandtenders and marketing mixologists always serve up custom concoctions. We mix a potent combination of brand storytelling with a generous splash of creative juices and blend in technology-focused, customized solutions as a chaser.

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