Lounge Lizard was responsible for many crucial aspects of EmPRO’s launch. Our team helped determine EmPRO’s name and slogan, designed their logo, determined their branding guidelines, designed and developed the EmPRO website, managed the site launch, reconfigured new lead journey processes and automations in their CRM, Salesforce, and was responsible for all the awareness marketing pre, during, and post launch.
The goal of these cumulative efforts – to present EmPRO’s clientele and prospects with a brand they could trust, a website that was easy to navigate, raise awareness to the new company, build leads, grow traffic, and finally transfer PRI’s digital presence to EmPRO over time. This meant that PRI’s website, social media platforms, and miscellaneous directories would all be transferred or absorbed under EmPRO’s name. It was very important that this transition occurred seamlessly; without confusion or concern from PRI’s current clients, and that EmPRO presented itself as an authority in the industry immediately through strong messaging, carefully segmented audiences and engaging, resonating imagery.
The second phase initiative concerned itself with post launch performance. After a successful launch, EmPRO trusted Lounge Lizard with ensuring that website traffic was maintained, new bound policies under EmPRO increased, and current contacts were nurtured.