B2C / Fashion & Beauty, Retail / E-Commerce, Web Design & Development
AspireStyle helps men achieve the ultimate image in the business and casual environment with clothing styles that suits the individual style of the consumer.
AspireStyle, hired Lounge Lizard to create the brand images and Shopify online shopping experience for several designer clothing lines.
Our approach for AspireStyle started with our unique branding and consumer persona understanding process and belief that total immersion into AspireStyle clothing lines. Understanding the uniqueness of AspireStyle clothing coupled with deep persona understanding were the keys to the eventual success of the ecommerce success. What we don’t believe in is asking our clients for a logo and corporate brand guideline and magically a cookie-cutter ecommerce site is created. Ok for freelance web designers and developers, not for legitimate agencies like Lounge Lizard. This would be counterintuitive to our agency belief and brand strategy process, and our passion to craft unique brand voice messages that emerge with a powerful online brand presence, better sales, and consumer lifestyle and fashion alignment. Our agency process started with multiple client brand strategy workshops driven by unique and strategic questions around our “7 Second Rule” methodology and the desire to truly connect and understand the uniqueness of the different clothing line brands of AspireStyle. Lounge Lizard designers had the vision to design an editorial and humanistic friendly site around relatable stylized fashion photos. This approach drove purchase and lead capture. When asked “why choose Lounge Lizard?” our answer is: “The approach, that’s our brandtenders and marketing mixologists specialty cocktail ingredient”.
Lounge Lizard not only delivered a fashionable and powerful visual experience that captured the health benefits of Aspire Style but optimized the user experience design and direct response strategy for a runway increase in sales.
We understand brand strategy, consumer psychology, and what it takes to make a sale.