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What’s Up with Google’s Mobile Friendly Web?

One thing you can count on in today’s internet is change which is why we are answering the question of, what’s up with Google’s mobile friendly web changes.

Google simply cannot let things remain the same, which is good because they are constantly striving to meet an ever-changing customer base’s needs. People get older, new generations use tools in different ways, new products arrive, old products get mothballed, page rankings go up and down and because of that there should be a continual level of adjustment to your businesses online profile to ensure you are staying relevant.

Of course, that is easier to do when you understand the fundamental changes a search engine makes in how they rank pages which brings us to the purpose of this article!

Google goes Mobile Friendly

Back in February Google announced that there will be more mobile-friendly websites in search results as of April 21. Don’t look now but we just passed that date and Google has thrown the switch!

What does that mean?

In a nutshell it means that results will prioritize sites and content that is properly optimized for mobile viewing to ensure that the ever-growing segment of Google’s mobile users will be happy when performing searches. Or, as Google put it, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This change will only affect mobile search and not desktop, but with the increase in mobile users and mobile searches growing daily this will virtually affect everyone. In 2014 mobile users clocked more total time spent online compared to desktop computers. That shift is only expected to continue in 2015 and beyond as mobile handsets have maintained strong sales.

So…does your site have a mobile-ready design and does it feature mobile-ready content? If not, you might want to really consider making that change.

Should I panic?

First things first, there is no reason to panic. Google made their initial announcement about this change in February and now have actively made the change. Many businesses have probably done little, if anything, in regards to the change.

As everyone is affected by the change, which means most people are still right about where they were a week ago. However that does not mean you should stand pat.

By waiting to update your website and content you will be giving the competition a head start. On the flip side the sooner you make the necessary changes, the stronger your position will be. An important note is that making a website mobile friendly is not a simple, quick fix so the competition won’t all jump ahead of you in the next day or two.

Digital spring cleaning!

For those who like to view things in a glass-half-full light, this change offers an opportunity for some much needed digital spring cleaning! Making adjustments to your site to cater to Google’s mobility switch can coincide with other changes you might have been thinking about.

Many experts agree that a website should be revamped every couple of years because of:

  • Advances in technology
  • Improved functionality
  • Refreshing a brand
  • Updated images and typography
  • Making better use of code for SEO purposes
  • Updated information
  • Showing customers that your site is current (which means your business is as well)

Typically you should ask yourself these questions about if you need a site re-design:

  • Is my website responsive? (which caters to mobile users)
  • Does my site load quickly?
  • Are there outdated or unused aspects on my site?
  • Do I rank highly on searches?
  • Can I easily make changes to content and information?

If you answered ‘No’ to two or more of these questions then you really have no excuse not to execute some much needed digital spring cleaning. After all, now that you know what’s up with Google’s mobile friendly web changes, it makes good business sense to get ahead of the competition in regards to catering to the mobile crowd rather than falling behind.

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