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What’s on tap with Web Development Trends for 2015?

There were some spectacular design trends in the wide world of the web last year, but rather than spending anymore time in the past today we are looking to the future to find out what’s on tap with web development trends for 2015!

While some design trends tend to be fleeting, there are a few trends that should become mainstream reality to help evolve the industry. Based on our years of experience in the world of design for websites and applications, here are the things we feel will reshape the landscape of the web design industry!

Web Development Trends for 2015

  • Responsive Design – This should hardly be a surprise as responsive design has been on our list of trends for the past few years. People who aren’t designing for the increasing mobile audience, which includes both smart phones and tablets, are simply trying to swim upstream. Instead, go with the flow and use responsive design to create websites that can be easily viewed from any location.
  • Typography – One of the biggest trends we have seen, and enjoy using in our designs, is the expanded use of fonts. Times New Roman? I think I can hear 1999 calling. Now we can use fonts with personality! The right font can transform a design while the wrong font can make the design look tacky. Now that high quality fonts are cheaper, it is easier to afford them for all aspects of marketing from print to online with most print fonts now being available online. This allows for a marketing campaign that can use matching fonts which shows consistency.
  • Flat Design – With the launch of Windows 8, a whole lot of people were introduced to the concept of ‘flat design’ whether they wanted to be or not. While many aspects of Windows 8 were panned by the masses, flat design wasn’t. It is a simple, elegant style of design that focuses on clean lines and minimalistic elements overlaid with vibrant colors. For many people, this was a refreshing style of design that was also quick to load.
  • Scrolling – The trend used to be to avoid scrolling and instead use more pages on a website. This was a way to keep people engaged while offering ways to track interest and provide a site with more SEO power. Now with mobile on the rise, clicking is difficult while scrolling is easy. Consider the percentage of mobile users and it makes sense; it is hard to click tiny links on a page but simply to swipe down. The single page scroll will allow easier interaction for the mobile crowd.
  • Slide-out Menus – Much like the idea with scrolling, slide-out menu bars are aimed at the convenience of mobile users. On a small screen, the idea of a navigation bar is difficult to work with. Along with adding clutter, the size of the bar is difficult to navigate. The idea of a slide-out bar allows easier access when needed without compromising space.
  • Infographics – Another design trend that favors the smaller screen of a mobile user, infographics is the best way to provide condensed, focused information to a target audience. Using a combination of images, typography, personality and color, a great infographic can elevate your brand while providing customers with a user-friendly interactive interface.
  • Videos – Production costs for professional level videos are coming down which makes using a video a more affordable option for a great way to share information. With short attention spans, what is easier than listening and watching a 15 or 30 second video to convey information? Sometimes a well told story is conveyed more easily via video than text. Of course videos can slow down load times so the idea needs to be used carefully.
  • Custom Images – Stock images are boring. What can be exciting are original illustrations and vintage photos. Obviously this might not be the right choice for some businesses, but for those looking to showcase creativity and style it is a great option.
  • Card Layout – Sites like Pinterest have really pushed the idea of a card-style layout and how effective it can be. They are highly functional and effective for conveying content in a quick burst. It allows for a quick glance at things like products, news, services and the like. It’s like offering visitors a snack rather than a full meal, which can be very appealing for mobile users who don’t have time to sit down at the table.

While there will undoubtedly be a host of other ideas and trends showcased next year, these nine web development trends for 2015 are going to provide the largest changes to the web design landscape.

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