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Top Tips for Getting Into An App Store

Getting your app into Apple’s App Store or Google Play isn’t quite as simple as filling out an online form which is why we have compiled our top tips for getting into an app store to help people with the process.

In some cases the aspect of a submission to any of the app stores is an afterthought of development which is definitely a mistake.

With the thousands of apps added weekly, both Android and Apple can be a bit picky about what they opt to display and have created submission guidelines that need to be followed to the letter. Even when you do that, it is still a lot like filling out an application for a job or a new apartment; you need to stand out if you want to be selected.

So to make sure that your app not only gets selected to go into the store quickly but also gets noticed, consider these tips:

Top Tips

  • Name selection – What’s in a name? From the app perspective – everything. Apps that include keywords in their title tend to rank better. Often to change a name down the road will require a full resubmission. Rather than jumping through those hurdles again wasting valuable time and money, take the time to carefully pick the best name you can that is interesting, exciting and descriptive if applicable. You aren’t naming your fantasy football team after all, this is a business product so take the appropriate amount of time to get it right.
  • Sell within the rules – Understand what the rules are for the store you are applying for. For example, don’t link to a payment method that a particular store does not use or allow.
  • Keep it standardized – There is a reason that both Android and Apple print best practices and user interface guidelines – because that is what they want their products to use. From a business perspective it makes perfect sense as each store is selling products and they like the idea of a degree of conformity for their customers. For the developer that means you had better follow these guidelines as well or your app will be rejected.
  • Speed is a key – Users expect blazing fast speed now because simply put “slow don’t go.” Your app simply has to work quickly to be acceptable. To ensure this happens you need to do more than just test in simulated testing environments, because honestly those to not accurately reflect the real world. For example, if you are creating an iOS product you need to test on the iPhone 6 and all the way down the line as not everyone is using the newest version of a device.
  • Use great icon and screenshots – You need an icon that stands out when people are browsing and your screenshots should not only be relevant but also visually impressive.
  • Be careful with Trademarks – This is a concern if you are applying to more than one store as you need to follow the proper rules for using Apple and Android logo properly. Use but don’t abuse should be the mantra. But what about Blackberry you say? Well let’s be honest, the smart money says you are going to submit to a big league store and not settle for the minor leagues.
  • Add a video – Video is a powerful sales tool as you can convey a lot of information including a demonstration quickly and easily. Mix storytelling and a call to action rather than simply a demonstration for maximum effect.
  • Consider access points – For many people when the Access request screen pops up when downloading an app it is just one of the things they have to click to get the show on the road. For others, it is very annoying and intrusive because they take the time to read everything an app will access on their device which can causing some paranoia about what exactly the app is looking at and why. Can you really blame people for being cautious when people’s personal information is constantly at risk? To deal with this ensure that your app will work regardless of the decision a person makes because you need to respect the privacy of potential users. If not, you risk rejection.
  • Use good copy – The copy you include for your app should be crisp, clean and shine. The intro line HAS to be a home run. You need to clearly convey your value to a user. Also don’t forget to include your app store SEO to help people who are searching for apps via the browse function.
  • Localization should occur anywhere – While you might not be thinking globally, you should if your app uses any sort of localization aspect. People from all over the world might want to use your app, or conversely people from the U.S. might take your app all over the world but if it only functions in a particular situation, such as map coordinates, currency, etc, then you are limiting usefulness compared to an app that does.
  • Check guidelines twice – This step is something that should realistically be done in the planning stages of an app. Which store is your primary target? What are the detailed submission guidelines for that store? Craft a checklist of requirements to use as a part of the development process to ensure you are not going to have to make wholesale changes after submission to gain acceptance.

Knowledge is power especially when it comes to getting your app approved by an app store. Taking the time to learn everything you can about the process itself and key points you need to look at is critical for acceptance and ultimately the success of your app. Carefully read our top tips for getting into an app store, apply them and then test the heck out of your product before you submit it and you should be in for smooth sailing all the way to the virtual shelves.


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