Top APP Tips For Building Compelling Onboarding Experiences
Did you know that current statistics show that an average APP loses 70 percent of users within 24 hours of installation? That is not a typo – but a harsh reality for those people who want to, or are building apps. It’s not enough to play a numbers game trying to obtain more downloads to retain customers, which is why we want to share our top APP tips for building Compelling Onboarding Experiences.
Having a great App Store description, good optimization and a slick marketing plan aren’t enough; you need to develop the type of compelling onboarding experiences (COE) that makes users want to use your app again and again to meet whatever need they had when they decided to download it.
If you don’t provide that experience and show instant value to a new user then you are dooming yourself to that 70 percent figure…if not a higher one.
What is Onboarding?
For those not familiar, the concept of onboarding with an app is to provide an introduction between the app and the user. Imagine a real person behind a counter at any business you are using for the first time. “Hello, how are you today?” This is what we can do for you and how we can do it. Look at how easy and intuitive we are to interface with!
The onboarding screens are the screens first-time users see and provide the important walkthroughs to show a user what the app can do and how to best utilize the primary features.
While some people in the design world have felt that if you need to actually use onboarding for your app the design itself is too difficult to use; the truth of the matter is that with millions of apps in play how can you expect every user to intuitively understand yours?
The function of onboarding when done properly is to reduce or eliminate any user stress or concern when they first launch your app. Given that hefty 70 percent drop rate, it seems that the use of a compelling onboard experience should be a higher priority for people crafting apps.
Tips for Building COE
- Convey Benefits –What are the benefits you need to convey to the user? Along with sharing what the app does, you need to demonstrate what value it can add to their life and then how the app will easily integrate into their life. It’s not enough to say, “This is great!” because you need to focus on how that greatness will benefit your user and demonstrate that to them. Don’t go overboard as you do not want to bore a user. Narrow your benefits to two or three key aspects.
- Prioritize – Some onboarding experiences are simply too long. You need to prioritize the features you will showcase. Remember, what is the core problem a user is facing that caused them to download your app in the first place? Once you have met that need and a user is hooked then they can explore the app more themselves.
- Onboarding Comes First – One common mistake people make is to require a sign-up or registration prior to onboarding. This ruins the flow of the presentation as people are then forced to take steps before they have even decided how useful your app will be. Instead let the onboarding process go first followed by logging in or signing up. Then the user is free to explore the app without further interruption.
- Showcase UI – You want to ensure that your onboarding experience demonstrates the ease of user interface (UI) so that people will understand how simple it will be to achieve their goals. Clearly labeled buttons, common design style and ease-of-use interfacing helps to demonstrate this.
- Create Re-engagement – There are a lot of ways to do this, often through utilizing triggers that build up based on use and interaction to then provide rewards or notifications. Push notifications, emails, tip of the day on the launch screen after the initial onboarding, special ads and the like are all great addition to a strong onboarding experience to help sell repeated value after that first use.
- Keep it Brief – No matter what onboarding experience you decide to convey, ultimately it needs to be brief. Imagine the user has not read an app store description and is coming in fresh and then tell them exactly what they need to know to want to use the app along with how to get started.
The bottom line is that far too many apps are downloaded and dropped because the value they might try and sell in the app store simply does not convey to the user in that initial use. To combat this problem consider our top app tips for building compelling onboarding experiences which can help convey that value from the onset.