Myth Busters about Mobile SEO
Myths are an interesting thing. They develop over time as people convincingly repeat the same story over and over until they are accepted like gospel. Of course that doesn’t make them any more true.
It is a brand new year which is always the time to set your sights high on getting the most out of your business. If you have been scared away from Mobile SEO for one reason or another, maybe you should revisit what you know versus what you think you know. Let’s look at some of the most common myths out there about Mobile SEO and then discuss why they aren’t true.
Top 5 Mobile SEO Myths
- SEO is all the Same – By this we mean that mobile searching is the same as on a desktop or laptop. You shouldn’t need to use different keyword searches since people will search that same right? Well it depends. If you have utilized mobile keyword research and don’t see a difference between how people are searching then your site might simply be very narrow in scope with little variance in how people look for you. For the most part there is some variance and that degree is enhanced depending on the percentage of customers that look for you one way or the other. A 12% search variance might not seem like a lot until you factor in that 30% of your customers search exclusively from a mobile device.
- Mobile Searches are the Same as Desktop – This idea is that if you put in a search string on your phone and desktop then the results will populate in the exact same order. Again, not true, at least according to Google (which has over 90% of the market in the US). Google uses a different search method for mobile, desktop, and tablets.
- Mobile SEO is Local SEO – This is confusion between two different concepts. Local intent is typically more distinct in mobile searches because many, but not all
, mobile searches have local intent. With the advancement in apps and site architecture there can be many instances that have nothing to do with local searches. They need to be considered separately.
- You Don’t Need a Mobile Site – For some reason many people seem to think that a site that works well on multiple platforms is fine and you don’t need an optimized mobile site. The fact is that over 60% of people who can’t quickly find what they want on a mobile site click away. Having to zoom in and out is a pain that people do not enjoy. Try using it yourself for 5 minutes and decide if it is just ‘fine’ or could be a whole lot better.
- No Link Building with Mobile SEO – A mobile site is limited compared to the traditional model of linking but you actually open yourself up to a new world of links you can’t get on a desktop. Mobile sites can be followed links from Google, PC World, and Mashable just to name a few. Really any place that talks about great mobile design can work. It is just like jumping into responsive design and adding links to places that showcase those sites.
Now this isn’t an all-encompassing list. There are other myths and rumors out there as well that can be debunked. The bottom line is if you aren’t sure then check with a few companies that utilize Mobile SEO and see how it has worked for them. There are plenty of research tools available that can validate stats about how people’s online behavior in relation to your site.
Mobile SEO is here to stay. Acting like it doesn’t exist not only doesn’t make you any money, but it also could be costing you money if a competitor is utilizing it to take potential customers away from you. If you are ignoring it then do so at your own risk because you are leaving a lot of money on the table.