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“My Little Swans” An Invaluable Online Tool For Experienced World Travelers, Says Lounge Lizard Worldwide

New Subscription Website Provides Travel Advice, Itinerary Planning And Social Networking For Sophisticated World Adventures

BOHEMIA, NEW YORK (January 6, 2009)  – Lounge Lizard Worldwide (www.loungelizard.com) today announced the launch of My Little Swans (www.mylittleswans.com), a new interactive online informational portal targeted to the experienced world traveler.

“My Little Swans is a unique online service with a unique mission,” says Ken Braun, president of Lounge Lizard Worldwide, the Bohemia, New York-based interactive media and strategic marketing firm responsible for the development of the new online portal.  “As a subscription-based platform aimed at an exclusive market – in this case, wealthy travelers in search of a better, more sophisticated travel experience – My Little Swans represented for us an opportunity to marry the latest in social networking designs with a highly focused and elegant user strategy.  To sell an exclusive travel experience, we had to build an exclusive user experience.  I think My Little Swans achieves that and more.”

My Little Swans, the brainchild of Katrina Garnett, aims at establishing itself as the premier online portal for wealthy world travelers and their families.  The subscription-based informational service offers luxury travel itinerary planning, advice and advanced social networking to its high income members.  Site content is provided by My Little Swans administrators and other members, travel guides and related material that includes specific sightseeing, lodging and restaurant suggestions, as well as a member-provided trip photo gallery.  Using the service’s “My Trips” functionality, members can then select elements from the My Little Swans content database and combine them into their own custom travel plans.

Developed by Lounge Lizard Worldwide using open source software platforms PHP and MySQL, My Little Swans offers a complete interactive travel database and a custom, full featured social networking and user messaging engine.

My Little Swans formally launched on January 6, 2009.

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