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Lounge Lizard is named “Outstanding” twice by the Interactive Media Awards

Lounge Lizard is extremely proud to announce that they have received two Outstanding Achievement awards in the 2014 Interactive Media Awards competition. In the “Retail” category Lounge Lizard was awarded Outstanding Achievement for the entry of the Elephant Butts Premium Cigars website. In the “Travel/Tourism” they were awarded a second Outstanding Achievement for the entry of the website.

In both cases the IMA Judges noted that, “Your entry has excelled in most areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”

The Outstanding Achievement award is the second highest honor bestowed by IMA and is an extremely challenging award to win. The Travel/Tourism category featured 223 other entrants and the Retail category featured 123 other entrants.

The Interactive Media Awards honors outstanding achievement in website design and development. They recognize the highest standards of excellence and honor individuals and organizations for the outstanding achievement. The IMA Awards was created by the Interactive Media Council, a non-profit organization that is comprised of industry leaders in programming, advertising, web design, web development and other web-related professionals.

IMA Awards are based on an overall score. The overall score is a combination of individual scores in the categories of design, content, feature functionality, usability and standards compliance. For their websites, Lounge Lizard received scores of 99 and 100 respectively in the feature functionality category, something they are extremely proud of.

“Winning an IMA award in itself is an honor,” said Lounge Lizard President, Ken Braun. “That we scored so highly in feature functionality and content helps reinforce that we are meeting the vision of our company and providing unique yet highly functional and content-rich websites for our clients.”

Lounge Lizard averaged scores of 95 in each category for both sites with no score lower than a 91. Each site represented different branding visions which Braun and his staff of experienced professionals looked to showcase with their websites.

Using a combination of visually appealing organic imagery with sleek JavaScript transitions, Lounge Lizard was able to create a website that captured the essence of who and what Elephant Butts is all about. The website, that was launched this last June, was created in conjunction with the launch of their new handmade cigars and was customized to match the brand image of the company.

For The Broadway League, Lounge Lizard designed a highly integrated website to provide customers the ultimate resource for Broadway shows in both New York and North America. Using an intuitive, user-interface design combined with an exciting visual layout and built in six languages, this website matched the client’s needs with a great concept which resulted in a fantastic, award-winning finished product.

Both the Elephant Butts and sites won awards at the 9th Annual W3 awards this year as well.

Is your website the next one that will garner national attention? Judges for the Interactive Media Awards work at such companies as American Express, Microsoft, the New York Times, and Time Warner Inc. among others and an award-winning website often results in an increase of views and increase in brand awareness and image.


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