If you don’t manage your brand presence on social media, there will be somebody else to do it on your behalf.
Social media is a free channel, you can’t stop people from sharing their ideas and information.
But what you can do is to take the lead and guide the conversation by sharing your own message and ideas.
If you step back, you give the complete control of your brand image to random people.
Do you really want this?
If your answer is no, we are the right agency to partner with.
While Google Search and SEO aim at the effective demand, in other words they target users who are actively seeking a specific product or service, social media marketing aims at the latent demand.
To explain the difference between effective and latent demand with a metaphor, we can compare Google Search and SEO to a net that you throw in the ocean and simply wait for fish to bite.
Instead, social media is like a live bait that you strategically throw in front of the fish to raise its appetite.
With social media channels like Facebook, Instagram, Twitter and LinkedIn you can reach billions of people that are potentially interested in your product or service.
So, why wait?
Let’s hunt down some customers!
Client-agency relationship is our most important asset. That’s why your social media project will be assigned to a Lounge Lizard dedicated social media manager.
This professional will escort you during the whole journey and will represent the bridge between you and our internal team.
Lounge Lizard is a data-driven social media company headquartered in New York City which uses research and analysis before it makes any strategic decision.
To craft a social media marketing strategy, we must analyze what your industry and direct competitors do on social media.
The third step for a successful social media strategy is to align branding elements and message.
Branding is one of the most important factors to build a unique social media presence.
Think about it.
No one wants to be friends with a boring and flat organization. Unique character and personality are the key in social communication.
If you’ve never defined your brand, Lounge Lizard’s brandtenders will help you build your culture, values, soul and traits with actionable branding workshops.
Lounge Lizard’s SMM team will coordinate with your business to create an engaging editorial plan.
We usually craft a new editorial plan quarterly, but we also have a dedicated task force for real time marketing. Lounge Lizard is capable of releasing images and videos in a few hours to surf the trend of the moment.
Our creators deliver 100% original content and you can choose from a wide range of scheduling tools. Based on your business needs, we can use Hootsuite, Buffer or Sprout Social.
We all agree that social media is a paid media for businesses. If you want to do business on social media you can’t only rely on organic results.
Organic social media reach decreases year over year and advertising is necessary to bridge this gap by engaging with new customers.
Our promise is to focus on metrics that really matter like leads, sales and ROI.
Likes and followers don’t affect revenues. And we know it.
Lounge Lizard uses an extensive database of social influencers that you can use to partner with and promote your products or services.
Our social media marketing team develops and executes full influencer marketing campaigns that align with your brand’s mission and business objectives.
We personally select each celebrity and make sure they have a real engagement on their platforms.
Influencer marketing is the most effective word of mouth advertising in today’s technology-driven world.