Leverage the latent demand to capture new consumers
While Google Search and SEO aim at the effective demand, in other words they target users who are actively seeking a specific product or service, social media marketing aims at the latent demand.
To explain the difference between effective and latent demand with a metaphor, we can compare Google Search and SEO to a net that you throw in the ocean and simply wait for fish to bite.
Instead, social media is like a live bait that you strategically throw in front of the fish to raise its appetite.
With social media channels like Facebook, Instagram, Twitter and LinkedIn you can reach billions of people that are potentially interested in your product or service.
So, why wait?
Let’s hunt down some customers!
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