Information Architecture

Information Architecture

During the Discovery Phase for the development of a website, a sitemap and wireframes are developed.  A sitemap maps the navigational structure of the site beginning with the homepage and sub-level pages, and working down the hierarchy to each and every other required page or module of the site.

Following a completed sitemap, Lounge Lizard creates a detailed wireframe.  The wireframe lays out each page of the site and incorporates the relevant content that will appear on each page.  It also spells out the functionality of the site from each users’ perspective including any administrators, moderators, registered users, and guests.  It takes into consideration the usability and full user experience, and depicts the flow of the sites as it would be seen in each case.

We often compare information architecture to the construction of a house.  You wouldn’t build a house without an architectural drawing of the dimensions of the house.  Without it, a carpenter wouldn’t know how big the rooms were, where they belong in relation to the rest of the house and how the space was going to function.  The wireframe provides a blueprint just as an Architect depicts the rooms in a drawing for a building, hence the name “information architecture”.  In our opinion, this is probably one of the most important and most overlooked steps in the process of developing a successful website.