E-Commerce Website Development

Ecommerce Focused Web Design

Your website is more than a brochure. Your website is meant to inspire an action. Lounge Lizard websites give the user a clear pathway to this action (the sale). Useful information is easy-to-read and compelling, while strong calls to action push them through to the next step of the buyer’s journey. With clean and intuitive UI/UX design, mobile compatibility and fast page load speeds, you’ll see more completed purchases, higher average order value and improved ROI for your online store.

Deliver an online experience that surpasses user expectations and delivers clear business results. 

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e-commerce sites under our belt

Website Design Case Studies

At Lounge Lizard, form follows function. That means we build attractive, eye-catching websites, sure, but the entire design begins with an understanding of your business goals and a strategic approach to reach them. See how our results-driven approach to creative and responsive design has generated the business outcomes our clients demanded.

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What Does Your Ecommerce Website Need to Succeed?

When we build ecommerce websites, we focus on functionality, features and design. Your online business will have a beautiful, customized web presence, but to achieve your ecommerce sales goals you’ll also need the standard features of today’s successful online stores and shopping cart platforms. As a business owner, you need tools that fit with your business processes and administrative features to manage your website. Continue reading to learn more about these tools.

essential e-commerce ingredients

Content Management

What’s the story behind your product? You want news, blogs and articles that tell the stories behind what you’re selling. You need an intuitive content management system that makes telling these stories as easy as possible. You need to be able to easily create new pages and edit them at any time. Make sure you can add images, link to product pages, set SEO elements, and archive posts in a user-friendly way to generate interest and to create assets that can be easily shared on social media.

Promotion and Discount Tools

Everybody loves a sale! Your website should have an easy-to-manage system for creating and managing discount codes. Whether it’s a percentage off or a limited-time price discount, you need to easily set the parameters and limitations that dictate the way customers find and use promotional discounts.

Suggested Pages And Related Products

People love to browse and share, so make it easy for them! Use pattern recognition to show site visitors products related to the ones they’re looking at. When users search for specific products they want, predictive text fill makes it easy by auto-filling search bar suggestions. Focus on promotional and seasonal items. Incorporate “sharing” functionality so users can send items they like to friends.

Product Filtering

Let your customers create their own shopping experience by letting them filter through category pages. If they can sort by price, popularity or relevance, they can hone in on the items they really want to see. Don’t forget to use a “quick preview” feature so they don’t have to click through to a product page until they’re really interested in learning more.

Reporting Tools

Without analyzing customer behavior, how can you be expected to improve? Lounge Lizard can give you an interactive administrative dashboard that clearly shows user statistics including sales, new customers vs. returning, top selling products, and most used discount codes. Stay on top of your inventory, identify customer behavior patterns and more with one easy-to-understand reporting location.

Email Marketing Integration

Build a newsletter list and you’re on your way to cultivating long-term brand loyalty. We’ll help you set up email messaging for order status and shipping updates. We’ll also help you set up email marketing templates, build a subscriber base, set email server configuration and take your ecommerce marketing to the next level with segmented, targeted email campaigns.

Dynamic Shopping Cart

Make adding items to the “shopping cart” easy! The shopper should see a cart dynamically populate with products and, at the end, he or she should have the option to save an item for later (rather than being forced to simply delete it from the cart entirely if they don’t want it today). Display trust symbols like VeriSign or McAfee badges to indicate that your checkout process has been verified and is secure — this will ease any fears that potential customers could have when shopping with you.

Multiple Payment and Shipping Options

To do business online, you need to give the shopper confidence in your payment process. Offer a variety of payment methods. Make the checkout process easy with a clear payment confirmation page (including an email confirming receipt of payment). Make sure they can calculate shipping costs directly from their shopping carts before they start the checkout process. Give them shipping options. Some customers want their items right away; others are happy to wait. Finally, provide your customers with tracking information to make them feel at ease through the final step of the transaction.

Scalable Platform

Creating a scalable ecommerce platform is one of the most important, but also one of the most overlooked, aspects of building an ecommerce site. The ability to scale up is what gives you room to grow as a business. Lounge Lizard will give you the solution your business needs today; we’ll also give you a solution that will meet your needs when your web traffic and ecommerce sales are double what they are now. And when they’re 20 times what they are now.

under the hood: technical considerations with e-commerce websites

You want to know how well your new site is performing. That’s why we include customizable dashboards to deliver all the necessary information, from inventory data to sales info. Keep a close eye on all relevant ecommerce performance metrics, including purchasing patterns and “hot” items. Doing this will allow you to make informed decisions about where to focus your promotional efforts and marketing messaging.

To get the most from your online sales engine, you’ll want to implement Google Analytics tracking code, A/B testing software, and other third-party javascript code. Lounge Lizard makes it easy to set up without the need for dedicated IT resources.

Your new site will give you easy access to back-end editing of page titles, meta descriptions, alt tags, and everything else you need to rank well for relevant keywords in search engines. A sitemap.xml file makes it easy for search engines to crawl your site; a robots.txt file tells Google to not index hidden, administrative areas of the site. Schema markup and other product page enhancements will make your products available to online shoppers, giving you the power you need to quickly update and change anything and everything quickly and accurately.

Lounge Lizard will help you ensure your hosting plan can handle the traffic you’re getting now and the traffic you’ll be getting tomorrow. Your plan should scale as your business scales; it shouldn’t give the user any friction that might cause him or her to cancel an order and go somewhere else. We’ll help you find the data plan that’s right for your traffic and your ecommerce requirements. We’ll also make sure you have the hosting plan that gives your business room to grow.

The products and systems that we use every single day are all carefully designed with purpose. Websites are not an exception to this rule! Our designers and developers create websites that are intuitive and easy for all users. This is especially important when building an e-commerce website. We drive your customers through a pleasant user experience from homepage to checkout.

building a successful e-comerce website: things to remember

Give Each Page a Goal

Every page should be custom-built to inspire a specific customer action. Mapping out these target actions is done in the website planning process, before a single design step is taken.

Inspire Loyalty

Keeping a customer is easier than getting a new one. Earning repeat business is more valuable than making that first sale. Sure, you can expect your customers to “shop around” and compare prices on your competitors’ websites. But if you bring them back to your online store with effective emails, attractive offers and focused retargeting campaigns, you’ll cultivate relationships, build loyalty, and inspire new customers to become ambassadors for your brand.

Keep the Design Clean

You want an uncluttered site that gives visitors a clear sense of navigation and how to perform the next step in the shopping process. Don’t overwhelm the user with too much information. Product pages should have a main image, title, description, price and “recommended similar products” … Anything more is too much.

Good Ecommerce Website Design is the Key to Conversion

A professional designed and developed ecommerce web design is the most critical element and key factor for your online success. Customers need to get the wow factor from your site so they stay engaged.  That’s how to make the sale. The design and development of your company’s ecommerce site needs to be well organized, easy to navigate, and function properly. Lounge Lizard has been developing ecommerce Websites since 1998 with a proven track record of launching successful online businesses.

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