Do I need an SEO company for a small business?
The proper use of Search Engine Optimization can be an important part of creating a useful online presence for any small business. However the question is often asked, “Does SEO really make a difference for my small business?” If it does, do you need an SEO company to help you in this endeavor?
These are both important questions because many small businesses have limited resources and there is always a large concern about potentially wasting time and money, which are often in short supply.
Does SEO make sense?
First let us try and determine how useful SEO will be for your specific business. Let’s look at these four questions:
How are people finding your business? If people know about you because of word-of-mouth, business referrals, review sites like Yelp, or other methods where people don’t look for your services but know about you then the need for SEO is not very necessary.
Do you have the patience and commitment for an SEO campaign? SEO is not a quick fix, no matter what people will tell you. It is a long-term investment that takes regular work to keep it current and properly managed. In some cases you might not see serious results for 6 months or more, but once you have organically built the campaign it will constantly pay off.
Can you afford it? Ideally you would invest at least a few hundred dollars each month or more on SEO services. Does that seem like a lot? Large companies spend tens of thousands dollars a month ensuring they rank highly and are found easily.
Do you need to be on the first page of Google search results? One of the biggest goals of SEO is to be found on the first page of a Google search result for your primary keywords. While you might not always get there for the most common search terms, a good campaign can get you there for other terms as well as the second or third page for the most popular. Most people don’t look beyond the first page or two of results, however smart Googlers will search different combinations of words if they don’t see what they want.
If you answered yes to these questions then and rely on people using the internet to find you (or at least a significant portion of your business) then you need SEO as a way to properly promote you business online.
Hiring a professional
Why do you hire a professional? Ideally it is because they know more than you about a subject and that knowledge combined with experience means they get the job done quickly and more efficiently than you can.
In a way it is a lot like taking your car to a mechanic. Fundamentally changing a car’s oil is not that hard. However while doing that an experienced mechanic might notice wear to one of your belts or see that you have a slight transmission leak that needs attention. Plus they know where to safely dispose of the oil and are done in less time than it takes you to jack the car up high enough to crawl under it.
That is why you hire an SEO company to help with the SEO process. There are lots of SEO companies out there that deal with small and mid-sized companies. As such they have reasonable prices, an understanding of the best approach to capture the local market and the experience of setting up a program that people unfamiliar with SEO can understand and manage.