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After The Impulse Buy: Take Steps Now To Profit From Economic Recovery

Economists generally agree today that while the global economy is far from fully recovered, business activity is picking up again and the slow march towards growth […]

Four Proven Principles For Success In Online Social Networking

In this very competitive economy, every business now is searching for that special edge, that new strategy that will secure their market and push them ahead. […]

Intelligence: Weaving Smart Decision Making Into An Interactive Campaign

Seductive images.  Charming sounds.  Witty, deliberate words.  The bold – and subtle – expressions that capture the imagination, directing the senses towards a captivating and motivating […]

Breakthrough: “Tipping Point” Campaigns That Fire Rather Than Fizzle

When a 34-year-old domestic heater salesman in Pennsylvania lost his job following the stock market crash of 1929, he created a board game. First he sol […]

The Brand Gap: Why Interactive Brands Succeed When Advertising Fails

It’s a common tale of conventional wisdom. Your business has always advertised, but in recent years the investment returns on your marketing efforts have diminished. You […]

Dramatic Interactive: Mixing Digital Delights To Create Loyal Customers

An effective interactive marketing campaign draws on many disciplines and techniques, from website design and traditional Internet marketing to the brave new future of social networking […]

Keep Your Website Fresh – And Your Visitors Hungry For More

Launching an attractive, innovative Web presence is only the beginning of a company’s Internet marketing efforts, and for many businesses the easy part. The greater tas […]

Value-Based Creative: Your Potent Cocktail For Challenging Times

There is little doubt now that the global economy is shifting gears. The markets are becoming more volatile. Business spending is on the decline and purchase […]