Marketing

3 Tips for Improving Social Media ROI

Social media has become a popular channel for digital marketing. As with most marketing avenues, a common question is how to improve the results of each […]

Insider Tips for Marketing to Generation Z

With millennials becoming the largest living generation in the United States, understandably a lot of focus has been placed on how to market to them. As […]

How to Make the Most out of Negative Reviews

Reviews have become a common aspect of doing business. People have always reviewed products and services, but it wasn’t until the internet became such a focus […]

Facebook Ad Testing – Your Key to Better ROI

Facebook Ads have been highly touted by numerous top digital marketing agencies, our included. They offer excellent customer targeting and a huge reach when you consider […]

What are the Best Ad Types for Smaller Businesses?

Marketing budgets for smaller businesses are usually “whatever is leftover”. This means fewer options when it comes to advertising, with value and price often being the […]

Essential List of Best Practices for Social Media Marketing

Is your business achieving its goals for social media marketing? If not, a common problem we see regularly when providing digital marketing analysis is that many […]

Top Tips for Writing Video Scripts

Video content is a very popular format for both providing and obtaining information as well as entertainment. According to Wyzowl, the number of businesses using video […]

What should you do if your Digital Marketing Agency is Behind the Times?

Are you concerned because your company is not getting the results you expected from the digital marketing agency you hired? What should you do if your […]

Top Tips for Writing Product Descriptions that Sell

One of the crucial elements of any e-commerce site is product descriptions. While the price is important, along with availability, shipping, and products reviews, it is […]

The B2B Marketing Mistakes Everyone Makes

You might be surprised to know that most businesses involved in B2B marketing are making mistakes on a daily basis. That should not only give you […]