Aiming Again: How Retargeting Can Radically Boost Your Website Conversions
Some popular sales techniques preach that conversion – transforming an interested prospect into a readily paying customer – is purely a numbers game. If you simply pitch your wares to enough people, t
he thinking goes, sooner or later someone is bound to buy. Behind this idea is another one: that if this prospect doesn’t want to buy, you should cut your losses quickly and go on to someone new.