7 Web Design Myths That Are Hurting Your Business
By definition a myth can be a traditional story concerning the early history of a people, or the more common usage which is as a widely held but false belief or idea. Rather than delving into a discussion on the Lost City of Atlantis or Bigfoot, today we are going to look at 7 web design myths that are hurting your business.
You see, myths exist everywhere; even in the business world. Some of those false ideas, if believed and followed, can not only negatively influence your effectiveness but can also hurt your bottom line.
Web Design Myths that Hurt Business
- A Great Design Guarantees Success – Does a well-planned design help put your business into position to be successful? The answer to that question is undoubtedly yes. But it must be clear that a great design in itself does not instantly result in conversions or money flowing into your bank accounts. There are numerous other factors from how you generate traffic, the type of content you utilize, the ability of your copy and products to engage people and more that as a whole contribute to your overall level of success; a well designed site is just one of the pieces, albeit the most visual one.
- Web Design is Subjective – To a point this is true. Generally speaking a well-designed site is considered such because of the level of UX and how visually pleasing it is. While people might differ on a scale of 1 to 10 with good sites ranking them perhaps as a 7, 8, or 9 for the visual experience and user experience, those rating are still much better than a 2, 3, or 4. So the subjective nature of a good site does take place, a bad site is still bad even if you as the owner think it is good.
- Users look at a Site just like Owners – What we mean by this is that often owners of a business or its employees make changes to a site that make sense to them and are using the extraordinary assumption that users will look at it in the same way. Most often this is simply not true. Users come in all shapes and sizes; their understanding of your business does as well. It is rather naïve to assume that a customer while have anywhere near your level of understanding about products, services, or the intentions and abilities of your site. Too many people wonder, “How do the customers not see this on the site?” when it is in fact them that does not see it because they can’t properly obtain the users perspective because they have too much insider knowledge.
- Your Website Doesn’t Need to Change – Your website is a representation of your business, and unless you never plan on changing a single aspect of that business, your website will need to continually evolve to meet not only your needs, but your customer’s needs and the ever-changing environment of online business. That change should happen on a regular basis to ensure everyone’s needs are being met.
- The Homepage is the Top Priority – The homepage is a very important part of any website, however it is not more important than the site as a whole. When someone looks up your business they often land on the homepage so having a well-design one makes sense. But what about if they run across you from content links or aspects of your site that have been added to search engines? The true goal should be a well-design site from top to bottom that features consistency, a strong UX, and easy navigation so that no matter where a customer lands they can easily find what they want.
- Lots of Features – Sometimes the addition of too many features on a website ends up being an ego-built downfall. Just because you can cram more into a site doesn’t mean you should especially if it does not benefit the users or makes the overall site suffer. The goal for any site is to drive conversions. If you have excess features nobody uses all they are doing is slowing your site down and taking away from the primary purpose.
- What Space should be Filled – Some people incorrectly assume that open space needs to be utilized; after all if you are paying for something you want the most bang for your buck. However in web design, the use of white space can accentuate the message by bringing focus and clarity to what you are saying rather than overwhelming users with too many visuals that cause eyes to roam rather than center where needed to help funnel people towards conversions.
The Bottom Line
The bottom line is that there are still stories and beliefs out there that people follow when they really shouldn’t. Unlike some folklore that might still be open to debate, these 7 web design myths that are hurting your business are based in truth from the study of analytics and A/B testing which is why you need to make sure they aren’t affecting your own business.