6 SEO Lies That Are Holding You Back
Do you know that there are 6 SEO lies that are holding you back? For those of us who love SEO, when we run across these SEO untruths, we tend to get a bit irritated because while someone might have good intentions in providing information to consumers, that opinion is misinformed and can cause confusion as well as limiting a business in the highly competitive internet marketplace.
Without further ado…
SEO untruths that are holding you back
- Link building is dead – Well this idea has been around the horn a few times and even though the importance of link building has fluctuated over the years, it is most certainly not dead. Now that the black-hat method of link building has been cleaned up (thank goodness), the white-hat method which is completely legitimate and an excellent marketing practice is alive and well my friends! Search engines still use link authority heavily in their search ranking algorithms which means having high-quality domain-level and page-level links is a very good thing.
- You need the #1 Keyword – Many people have a goal of being #1 in search rankings. One way they think they can achieve that is by ranking #1 with their top keyword within an industry or genre which then would translate into being the top of the heap when people search just that word. An example might be “beer” or “cigar”. Many people feel if they can attain that number one ranking for the best keyword they will get more traffic, right? No, that is wrong. It actually makes more sense to focus on long-tail keywords (two to four word phrases) that have focused intent. For example, “making craft beer” or “best Californian beer” both has a bit more focus than just “beer”. The net result in traffic numbers of ranking highly in multiple long-tail keywords, where there is less competition, is often much greater than simply being top dog in the most popular term. Additionally since you have focused intent, those results will turn into more page clicks because the content matches the needs of the searcher.
- Google Answers makes SEO worthless – Okay, I will admit that Google Answers is pretty scary. When you ask Google a question rather than typing in keywords you can get an answer or even more specific information and sites depending on the topic rather than links. While that is troubling, that doesn’t mean SEO is worthless. The first thing to understand is that currently less than 10% of searches come back with an answer box or similar information and within that figure about three-fourths included a linked attribution for the answer. Often people then click thru to that linked site for more than just the snippet of information Google shows. Additionally search activity is still on the rise for the mobile user which means there is a lot of opportunity to become that attributed site if you are providing great content in your field or to get hits from the mobile crowd.
- SEO is just tricks – Years ago this was somewhat true as you had black-hat SEO messing up the playground for all of the kids, but now that much of that activity has been reigned in we are left with good SEO, which truly helps organize content and provide a better browsing and searching experience for the user. Good SEO involves making content more discoverable by both engine crawlers and people, structuring data for better understanding, creating content based on user needs, sharing content with the right audience and increasing exposure and traffic based on usefulness and popularity plus a lot more. These aren’t tricks, but just methods to showcase the information you have to your audience with ways to earn validation of that information which increase exposure and presence, and rightly so!
- SEO has nothing to do with Social Media – This is another big untruth out there that keeps getting spread around, primarily because Google has acknowledged that they don’t use metrics like Facebook shares or Twitter followers directly in their search rankings. However that alone does not consider that Social Media does do for you, which is to help with content distribution that can then boost SEO efforts. For example, someone shares your article on Facebook which leads to more shares with other users who are interested in what you have to say. This leads to more visits and engagement on various levels with the possibility of added links and new users searching your site. The addition of links and new users then causes a boost to your SEO efforts, something which is repeated each time you are able to have some level of content shared socially on various networks.
- I already did SEO once – Some people seem to think that if you optimized your site a few years ago then that site is now magically set for life. Unfortunately that is not how it works. SEO efforts need to be maintained for quite a few basic reasons such as outdated content, changing search engine algorithms, added pages to your own site, loss of links and even competitors ranking above you in certain keywords. Some business might not need continual SEO adjustments, like those who have enough of a market that they don’t need new business, but for most people they want more hits, more traffic and more business which requires a regular review of SEO performance and then minor adjustments for optimal results.
There you have it, the six big SEO lies that are holding you back. Now properly armed with the truth you can make adjustments to your SEO program rather than being sucked into the miss-information that limits clicks and results!