4 Mega Hot Conversion Strategies You Probably Don’t Know About
Conversion optimization is always a hot topic because regardless of how well everything is going with your digital marketing there is always room for improvement. As a top website development company we have seen a lot of CRO options and today we wanted to share 4 mega hot conversion strategies you probably don’t know about that can help you reach a higher level of performance.
Of course as with any new strategy, always perform a reasonable amount of testing prior to implementation to ensure they work well with your audience.
Hot Conversion Strategies
- Try Area Specific Landing Pages – People like to feel special and one way to do that is to “localize” their experience. Your landing pages are the perfect place to do this because it is very easy to determine the general area a visitor is from and then use design elements that provide different messages based on that information. For example, a travel site could list the most popular destinations selected by people in your area or a seed company could offer recommendations for plants based on planting region.
- Highlight CTA Buttons – The Call-to-action button is a critical part of your sales funnel because if people don’t see it, how can they easily take the next step? You need to make sure your CTA buttons are standing out clearly. A few popular ideas involve sizing, color contrasting and animation. Test out different options such as a button that wiggles occasionally, one that highlights every few seconds, different contrasting color combinations and the size of the button and font to see what works best for your audience.
- Use Email Automation in the Funnel – Once someone is in your sales funnel you need to do your best to stay connected with them and email automation is the perfect tool for this. First, make sure you are doing your best to personalize auto emails. Next plan on what stages/days make the most sense for follow-up. Some people are a bit too hasty sending multiple emails each day or consecutive days in a row when using more space makes sense. For example, the first day sending a thank you email makes sense. A day later you might send an email with recommendations for the best way to use the website, products, or articles to read, depending on the type of business. A few days later you might send an inquiry letter about how things are going or if they have any questions. A few days after that perhaps provide a special offer and so on. Use automation to help keep in contact with nicely crafted emails that move them further along the funnel.
- Upsell in the Funnel – Once someone is in your funnel you can consider them an existing customer. That means the focus needs to be on increasing conversions with them, which is much easier than spending more time and energy generating new customers. Many businesses fail to work harder at upselling that existing customer who is obviously interested in what you have to sell. You can offer things like limited time offers, bundled deals and more either via email or even during the shopping cart phase of a purchase depending on how your business is structured. As Rupert Horn once said, “Sell! Sell! Sell!”
The bottom line is that you need to continually tweak and adjust your conversion strategies. People and the internet are constantly changing, adapting and growing which means you need to do the same if you want to maintain and increase your business. Consider these 4 mega hot conversion strategies you probably don’t know about to help increase your sales and pad your bottom line.
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