Before the advent of online digital media, the traditional and dominant marketing model was a very controlled and specifically directed one: that of brick and mortar storefronts, promoted using centralized print and broadcast outlets. By applying large marketing budgets towards dominating airwaves and headlines with strong, consistent messages, pre-Internet era businesses succeeded through heavily centralized control of their brands.

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This entry was posted on Thursday, October 1st, 2009 at 9:21 am by Lounge Lizard and is filed under newsletters. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.