When a 34-year-old domestic heater salesman in Pennsylvania lost his job following the stock market crash of 1929, he created a board game. First he sold it – at four dollars each – to friends and family, but then a few sales became a few hundred. And then, a few thousand. And then something happened…
newsletters
03.30.2009
Breakthrough: “Tipping Point” Campaigns That Fire Rather Than Fizzle by Lounge Lizard
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