Are your most lucrative opportunities always the best ones to pursue? Not always.
No two businesses are the same. They don’t control the same resources, enjoy the same market positions or share the same long term goals; a profit in easy grasp of one company may be completely out of reach of another. The success of any new marketing campaign depends on an honest and objective appraisal of the unique qualities of your business, as well as the opportunities that exist in your market…
