Web Design Company - Lounge Lizard | Internet Marketing | Web Site Development

Cloud Seeding: Rainmaking In Today’s New Social Web

Lounge Lizard — Mon, 26 Jul 2010 21:18:24 +0000

It’s happening right now. A seed. A few typed words, quickly dashed away on a mobile phone, broadcast to a small corner of the world via Twitter feed. An idea, an opinion, a simple observation: one voice, sharing a place in the world with other like minded souls on a social media site like Facebook or Linkedin. That one brief thought has sparked a conversation – and then a debate.

Knockout: Driving Online Success By Punching Above Your Weight

Lounge Lizard — Thu, 15 Apr 2010 14:00:25 +0000

As an economic revival continues to take shape, today’s digital marketing landscape is more contoured and complex than ever. Increasing online development budgets are being spent more carefully. They are aimed at more specialized and segmented outreach goals. And the technology options available to today’s experienced marketing professional are many and endlessly varied.

Integrating Excellence: On Creating The Ideal Customer Experience

Lounge Lizard — Fri, 26 Mar 2010 14:17:41 +0000

Interactive marketing. Social media planning. Email outreach. Mobile communications. At first glance, the list of marketing’s available flavors can be dizzying – even intoxicating – for the savvy business owner eager to make the most of a valuable marketing dollar. Given the dramatic changes that have so transformed the digital marketing landscape in recent years, where should the discriminating taste seeker begin? And more importantly, how can you ensure the results your business needs?

Moving On: The Top Signs That You Should Revisit and Rebrand

Lounge Lizard — Wed, 10 Feb 2010 20:43:48 +0000

Change fills many with trepidation. Danger or opportunity, upheaval or progress: the turn of fortune that offers one business long term success often leaves another broken and bleeding. As the economy continues to improve and markets begin to settle, we at Lounge Lizard Worldwide have found that many of our clients now are asking the same question: when it the best time to invest in new marketing?

Social Media 2010: Online Community Building With Christina Kerley

Lounge Lizard — Wed, 13 Jan 2010 16:19:39 +0000

Recently the Libation team caught up with social media specialist Christina Kerley (aka “CK”) and asked her to share some thoughts about social media in 2010 – and about how businesses everywhere need to have their marketing strategies prepared to capitalize on this next major wave of online opportunity.

High Feedback: Mobile Interactive’s Power To Transform Markets

Lounge Lizard — Wed, 16 Dec 2009 06:30:22 +0000

Most of the history of sales and marketing, dating back to the most ancient street bazaars, can be told as the long story of human beings making the most of feedback. From the very beginning, human commerce in our world has rested on the pivot of negotiation – of an offer being made, taken or rejected or countered, and ultimately being crafted into an acceptable trade. At the very heart of it all has been feedback, the simple discovery that every action has a balancing reaction.

Targeting Myth Markets In The New Interactive Landscape

Lounge Lizard — Sun, 01 Nov 2009 14:27:39 +0000

In the old days of classic advertising, everyone’s goal was to “capture mindshare”: to convince select groups of discriminating and deliberative demographics that a certain product or service was logically a better purchase than its competitors. The features of mindshare marketing included abstract and dry business school buzzwords, such as “unique selling propositions”, “conversion targeting” and “long term buying premises” – all very useful concepts, particularly if you happen to be selling shaving cream. Or car tires. Or lumber.

Interview with Lounge Lizard’s Founder and CEO, Ken Braun

Lounge Lizard — Wed, 14 Oct 2009 20:59:22 +0000

A brief look into the company’s history, as conducted by Brad Szollose. View the entire interview.

Lounge Lizard client, My Little Swans, wins Magellan Award

Lounge Lizard — Wed, 14 Oct 2009 20:43:12 +0000

From travelweeklyawards.com:

“Travel Weekly is proud to present the premier award for the travel industry, the Travel Weekly Magellan Awards. From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. All winners are featured in a special issue of Travel Weekly in September that will feature a special section dedicated to this year’s winners. Winners will also receive a custom produced statuette made by the same company that produces the Oscar® and Emmy® awards.”

Decentralize and Succeed: Building Markets By Trusting Your Customers

Lounge Lizard — Thu, 01 Oct 2009 14:21:06 +0000

Before the advent of online digital media, the traditional and dominant marketing model was a very controlled and specifically directed one: that of brick and mortar storefronts, promoted using centralized print and broadcast outlets. By applying large marketing budgets towards dominating airwaves and headlines with strong, consistent messages, pre-Internet era businesses succeeded through heavily centralized control of their brands.