Lounge Lizard, Lounge Lizard
In the classic world of marketing, much emphasis is often placed on the effort to change behavior: to lead away, to point elsewhere, to generate a market force where there was none before. This basic form of sales has always been an uphill battle. As physics points out, countering a force in motion requires an [...]
It’s happening right now. A seed. A few typed words, quickly dashed away on a mobile phone, broadcast to a small corner of the world via Twitter feed. An idea, an opinion, a simple observation: one voice, sharing a place in the world with other like minded souls on a social media site like Facebook or Linkedin. That one brief thought has sparked a conversation – and then a debate.
As an economic revival continues to take shape, today’s digital marketing landscape is more contoured and complex than ever. Increasing online development budgets are being spent more carefully. They are aimed at more specialized and segmented outreach goals. And the technology options available to today’s experienced marketing professional are many and endlessly varied.
Interactive marketing. Social media planning. Email outreach. Mobile communications. At first glance, the list of marketing’s available flavors can be dizzying – even intoxicating – for the savvy business owner eager to make the most of a valuable marketing dollar. Given the dramatic changes that have so transformed the digital marketing landscape in recent years, [...]
Change fills many with trepidation. Danger or opportunity, upheaval or progress: the turn of fortune that offers one business long term success often leaves another broken and bleeding. As the economy continues to improve and markets begin to settle, we at Lounge Lizard Worldwide have found that many of our clients now are asking the [...]
Recently the Libation team caught up with social media specialist Christina Kerley (aka “CK”) and asked her to share some thoughts about social media in 2010 – and about how businesses everywhere need to have their marketing strategies prepared to capitalize on this next major wave of online opportunity.
Most of the history of sales and marketing, dating back to the most ancient street bazaars, can be told as the long story of human beings making the most of feedback. From the very beginning, human commerce in our world has rested on the pivot of negotiation – of an offer being made, taken or [...]
In the old days of classic advertising, everyone’s goal was to “capture mindshare”: to convince select groups of discriminating and deliberative demographics that a certain product or service was logically a better purchase than its competitors. The features of mindshare marketing included abstract and dry business school buzzwords, such as “unique selling propositions”, “conversion targeting” [...]
A brief look into the company’s history, as conducted by Brad Szollose. View the entire interview.
From travelweeklyawards.com: “Travel Weekly is proud to present the premier award for the travel industry, the Travel Weekly Magellan Awards. From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. All winners are featured in a special issue of Travel [...]
